Sports tourism is the type of tourism in which tourists come to participate in or watch sports-related activities. In sports tourism, the needs and preferences of guests associated with sports.
- Type of sports tourism customer
There are two main types of visitors: athletes directly participating in competitions at the Olympics, Worldcup or to areas with sports potentials such as climbing, skiing, hunting, swimming, etc. . They are proactive. In addition, the supporters view competitions and cheers as passive people.
- Benefits of sports tourism
The type of sports tourism is one of the types that bring huge revenue to the locality because it attracts a large number of tourists.
It is no coincidence that countries around the world are increasingly trying to host an Olympics, Worldcup besides earning profits is promoting the image of the country for tourism development.
We see that, for national or local travel business organizations hosting sports organizations, it is possible to actively welcome the participants of the competition (active sports tourists). .
But they are completely unpredictable but only predict the number of visitors (passive sports tourists). Therefore, within this scope, it can be assumed that travel companies must play a passive role.
In the current context, the target audience of tourists tends to grow rapidly, so from a passive perspective for this type of tourist, tourism businessmen must build predictability to ensure persuasion. , avoid providing excess or insufficient services according to the needs of visitors to watch sports activities.
The tourism effect from passive travelers is undeniable. Therefore, one of the nation’s main goals to win big sports events is not out of purpose as a major source of funding from tourists. The amount of other tourism to sports combined with local tourism is huge. Countries can on that occasion promote the culture, food, and places of interest to regain long-term tourism resources.